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With the dust still settling on the latest big Apple product reveal you’ll probably already be dreaming of your next purchase. Indeed, if you’re a true Apple obsessive you may have already put in a pre-order and now, you’re eagerly awaiting delivery.

There were lots of new gadgets unveiled, so here’s a quick guide to every new product that was announced – as well as a little glimpse into the future to see what could be coming next!

Whether you’re taking the plunge now or plan to wait longer, if you buy the latest tech from Apple don’t forget to invest in some specialist insurance cover, too. At Gadget Cover we make arranging insurance for an iPhone so straightforward.

And if you invest in other devices then our insurance for gadgets is also just the ticket. Just give us a call to protect your amazing Apple products from breakdown, damage, loss and theft.

 

What new products did Apple just release?

After months of speculation, on 14th September the Californian tech giant unveiled a series of eagerly awaited next generation updates.

Along with a flashy new A15 Bionic chip, Apple showed off a new family of iPhones, an updated iPad and iPad Mini, and the Apple Watch Series 7. Here’s a full summary of what was announced.

 

iPhone 13 and iPhone 13 Mini

As you would expect, iPhones were the stars of the show. So, we’re going to start our review with a look at the new iPhone 13 and the iPhone 13 Mini.

The latest go-to iPhones arrive with Apple’s new lightning fast A15 Bionic chip offering stellar performance, a selection of five colours – including a new pink finish – and big improvements to both the camera and battery life.

For the standard iPhone 13 model you’ll be looking to pay around £779. While the iPhone 13 Mini will set you back around £679. Apple is already taking pre-orders, and the new models should be arriving from 24th September.

From a design perspective the iPhone 13 isn’t a huge development on the iPhone 12. While the notch has indeed got smaller, Apple has kept the flat-edged design of the previous models. The two iPhones both come in pink, blue, Midnight, Starlight and (PRODUCT) Red.

The durability of the iPhone 13 has been assured with a ceramic shield front and an IP68 water and dust resistance rating. The iPhones boast a super retina XDR display measuring 6.1-inches for the standard iPhone and 5.4-inches for the Mini.

Apple says the displays are 28% brighter than the iPhone 12, with a peak brightness of 1,200 nits. They also offer support for Dolby Vision.

The all-new A15 Bionic chip is Apple’s fastest ever and seriously boosts the phone's performance compared to its Android equivalent. It boasts a six-core CPU and a four-core GPU, with 30% faster graphics compared to its rivals.

Both iPhones have a diagonally positioned dual-camera setup, combining a 12MP wide-angle camera with a 12MP ultra-wide camera. They also adopt the sensor shift image stabilisation feature for steadier shots, improvements to the low-light and night modes, as well as a cinematic mode for video.

This mode blurs the background so the focus is on the subject, but it also allows you to shift focus between foreground and background either automatically or manually.

If you like taking plenty of still photos or videos you might have been disappointed by previous models’ standard 64GB storage offering. So, a welcome addition for many fans is the doubling of on-board storage to 126GB, while 256GB and new 512GB options are also available.

Last, but by no means least, is the big improvement in battery life. With a larger battery helped by the A15 chip power optimisations, Apple claims an extra 2.5 hours for the regular and 1.5 hours for the Mini over their iPhone 12 equivalents.

Although, at the time of writing, the tech review experts at Tom’s Guide were reserving their judgment on these claims until they’d got their hands on the real thing!

A failing battery is only one of the problems even top-of-the-range devices like the iPhone can experience. Protect yourself from breakdown by investing in iPhone insurance.

iPhone 13 Pro and iPhone 13 Pro Max

Alongside the iPhone 13 and iPhone 13 Mini, we're also being treated to a big refresh to the flagship Pro range. Both the new iPhone 13 Pro and iPhone 13 Pro Max have received more than their fair share of upgrades.

As you would expect they’re both equipped with the new A15 Bionic chip, but with a five-core GPU rather than the four-core featured in their smaller siblings. Apple claims that the five-core GPU delivers up to 50% faster graphics performance than any other smartphone chip.

In terms of design, the Pro range has also shrunk the notch from the previous iPhone 12 Pro range. Apple has also added a Sierra Blue colour which is lighter than last year’s moody Pacific Blue option.

You can still get graphite, silver and gold. The design comes complete with a shiny stainless steel outer casing, a matte glass rear finish, and a IP68 water resistance rating.

The new Super Retina XDR displays also come with ProMotion variable refresh rates that range from 10Hz up to 120Hz for improved gaming and video playback.

One of the many stand-out features has to be the triple camera array which boasts bigger lenses and larger 12MP sensors than previous versions. The new 77-mm telephoto lens has 3x optical zoom, alongside an ultra-wide camera, and a wide camera.

The set-up features low light improvements, support for macro photography, night mode, as well as a new feature called photographic styles, which allows you to customise photo filters.

The iPhone Pro models also feature enhancements to their battery capabilities with the iPhone 13 Pro lasting 1.5 hours longer than the iPhone 12 Pro. While the iPhone 13 Pro Max can last 2.5 hours longer than the iPhone 12 Pro Max. The Pro models can also come with a whopping 1TB storage option.

Prices start from around £949 for the iPhone 13 Pro and £1,049 for the iPhone 13 Pro Max. Pre-orders are now live, with the iPhone Pros hitting shop shelves on 24th September.

With the iPhone 13 Pro’s screen measuring 6.1-inches and the Pro Max reaching 6.7-inches you’ll be in need of some decent screen protection.

Protect your screen with a protector but also the right iPhone insurance. Unlike some insurers, Gadget Cover can even cover minor screen cracks. Just in case disaster strikes as you excitedly unbox your new iPhone!

 

iPad (9^th generation)

Lovers of Apple’s other gadgets were also pleased by the September launch event as Apple refreshed its classic iPad model. The updated tablet uses an A13 Bionic processor that’s 20% faster than the previous model, a True Tone 10.2-inch retina display, and an improved ultra-wide 12MP front camera.

It now offers the Centre Stage experience previously seen on the iPad Pro which follows you if you move during a video call. With all-day battery life, this model also supports the Apple Pencil (1^st generation) as well as a Smart Keyboard.

Prices for the new iPad start from £319 with 64GB of storage or £459 with 256GB. Just make sure you have gadget insurance to protect your tech from day one.

 

iPad Mini (6^th generation)

As well as the regular iPad, the iPad Mini is also getting a major refresh featuring some big changes. The ‘biggest upgrade ever’ includes a more rounded design, an 8.3-inch Liquid retina display with True Tone, a super-powerful A15 Bionic chip, and touch ID for extra security. The front and rear cameras on the Mini have also received attention and now boast a 12MP sensor.

In a big step for Apple, the addition of a USB-C port means that other devices such as cameras can now be supported. The Mini is also compatible with the Apple Pencil (2^nd generation).

Prices for the new iPad Mini start from £479 for the 64GB version and £619 for the 256GB version. You can choose from four great colours, too – Space Grey, pink, purple, and Starlight.

 

Apple Watch Series 7

For avid fans of wearables, the event also provided good news with the update to Apple’s market-leading Apple Watch. The Series 7 sports an Always-On Retina display that’s 20% bigger with 40% thinner borders and softer, rounded corners. Apple’s engineers have redesigned and enlarged the buttons to make them easier to tap.

The watch is Apple’s most durable yet with a crack resistant screen and (for the first time) an IP6X certification for dust resistance. It’s also swim proof with WR50 water resistance.

It should take around 45 minutes for the watch to go from 0% to 80% charge. That’s a 33% improvement in fast charging compared to the Series 6. And it can go on for up to 18 hours.

The regular model comes in a choice of five all-new aluminium colours, green, blue, (PRODUCT) Red, Starlight and Midnight along with a whole new range of band colours and styles. You can still opt for stainless steel silver, graphite, gold and Space black titanium models.

There are also plans for special edition models from brands such as Nike. The Series 7 comes in two new sizes – a smaller 41mm size and a larger 45mm size.

And it’s not just the hardware that’s getting attention. The Apple's Watch OS 8 has an all-new cycling mode, with fall detection and support for e-Bikes. The Series 7 will become available later in the autumn, and should cost £379 – if you can get your paws on one that is!

If you’re thinking of making the investment in an Apple Watch then call Gadget Cover to discuss gadget insurance for your flashy new timepiece.

 

What Apple didn’t announce – rumours of great things to come

While it’s always difficult to accurately predict what is next in the pipeline from the tech giant, here's what we are hoping for before the end of the year:

• AirPods 3 – It's been a couple of years since Apple's last AirPods update so we are really hopeful that new models are coming soon. We think the new AirPods could be a kind of AirPods Pro Lite, with higher-end design, spatial audio support and touch controls.
• MacBook Pro – Another contender for the September event was a refresh to the MacBook Pro. Unfortunately, no announcements about anything in the MacBook range of products were given. It’s believed that the new laptop could feature Apple's M1X or M2 chip and new mini-LED screen.

Predicting the next Apple devices to hit the shelves can be a risky business. But if you don’t invest in gadget insurance then you could be leaving yourself open to many more hazards. Get your tech covered today.

 

Get instant protection from Gadget Cover

Whichever one of these fabulous new products you end up adding to your must-buy list, you’ll always get an incredible device for your money from Apple.

That’s why the team at Gadget Cover is always so excited to hear about your latest purchase and ready to get you set up as soon as possible with an iPhone insurance or gadget insurance policy to suit your needs and budget.

Our range of iPhone and gadget policies include protection for things like accidental damage, liquid damage, theft, breakdown (except laptops) and unauthorised usage and for an extra premium your iPhone or gadgetry could be covered against loss too.

When your new Apple purchase is finally delivered, no doubt other members of your close family will want to have a go. Just as with cover for your iPhone, our gadget insurance  is automatically extended to them as well.

Call our helpful team of insurance specialists for any questions you may have and protect your new tech with iPhone insurance and gadget insurance from Gadget Cover today.

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